Introspection + Contemplation + Ideals

Coming out of university, I felt the pressure to identify myself for the rest of my life. Who am I? What was I to become? Someone great? Software developer? Engineer? All sorts of titles emanated from the dominant and impenetrable corporate monoliths.

A few days ago, I was asked by a coworker, "what is your brand?" All new hires in our company go to a huge convention to get indoctrinated in the ways of the company. And there, we are convinced that we work for a great company and we are told to develop our "brand" - what you are known for.

While this is good advice, and I still believed in most of the corporate indoctrination, the question didn't sit well with me - "what is your brand?" I mean I believe in striving and developing myself in a broad sense, but to state my "brand" then and there... In the few moments of the conversation, the concept of my "brand" became a cliche to me.

In a few words, how is it possible to explain yourself? - as if to pitch a business idea in an elevator. How is it possible to explain who you are, everything you do in the different facets of your life, every meaningful thing you believe in, in a mere sentence?

I believe who we are encompasses our whole lives - beginning to the end. We are like a book, and a day of our lives is a page. Who you see now, who you judge me to be... can only have come from the few pages you've seen.

And anyone that quickly assumes you fall into some category, and doesn't bother with getting to know you... there is a category they will quickly fall in to - I'm sorry to say.

"What is your brand?"

Honestly, I don't feel like selling right now... so keep reading.